5 signs that you’re born to be a social media manager
It’s auto-diagnosis time! You might be interested in social media and know how to create micro-content. But do you have what it takes to become a social media manager?
Written by Helena Verheye, social media manager at Chase, header picture by Jennifer Kesteleyn
1. Are you more of a generalist than a specialist?
Being a social media manager isn’t for everyone and requires an integrated skill set. It’s kind of impossible to master all of the necessary skills perfectly, so don’t start to live like there are 25 hours in a day. Ideally, a social media manager needs to be an online spokesperson for a brand, engage with the public and spark conversations. You’ll need to follow a strategy or adapt it when necessary, make plannings, monitor reactions and have next-level storytelling and copywriting skills, learn some basic video- and graphic designs skills. Clearly, a social media manager is often more of a generalist than a specialist.
2. Are you part of the community?
Next to this, it’s also important that a social media manager is part of the target group. It’s super useful if you know the ins and outs of the community because it is part of your daily life. This ensures that the voice of the brand is that of a friend and not of a one trick pony salesman. Furthermore, consistency is key, so it is important to have one person who makes sure the tone of voice and aesthetic or brand style is the same every time. This way, social media management gives a brand a human voice and lets you build an online experience through it.
3. Do you know how to deal with negative reactions?
One of the big perks of social media management is that it enables you to guide the conversation around your brand story. As a social media manager, you know how to handle both positive and negative feedback in a professional way and won’t take it that personal. By the way, having some negative reactions on social media is okay. They give you an opportunity to engage and to show your concern about your audience. Having a full-fledged conversation with your public as a brand isn’t only about positive stuff, it’s also about being open for feedback.
4. Do you like to plan everything in advance?
In order not to spend all of your days and hours on social media, it’s important to plan things. Make your content calendar way in advance and use recurring formats that work in your community. Make sure all posts and copy are ready at least the day before. Last but not least, it’s handy to plan your posts with the built-in planning features or to use a tool.
5. Are you flexible?
You stick to the plan, but you can be flexible when necessary. If something pops up in the news that relates to your community, it’s important to be able to make a fast switch in your content plan. On the other hand, if an idea doesn’t work out or isn’t ready on time, it’s handy to have a back-up plan to fall back on.
Did you auto-diagnose yourself as a social media manager? Or would you like us to find the right person to fit your brand from our large community of digital storytellers? Let’s talk!