How to get started with podcasting?
Our team here at Chase Creative has been active in podcasting for over a decade now. Thanks to our experience, today, we help many brands and publishers with their podcasting strategy, creating episodes from start to finish, and promoting podcasts to the relevant audiences.
A free consultation session with our podcast experts is a great way to see if your brand could benefit from starting a podcast and what would be the best approach.
We work in three stages:
We convert your brand values and business goals to a podcast show format. We make sure to look for a value proposition that suits both your audiences and your brand. We help you to set out KPI’s that are feasible in both the short and long term. After designing and scripting the show, we research topics, guests, and ideas. We look for the perfect host(s) and put together our team of podcast creators.
Podcast episodes production
Depending on the scale of the project, we work together in project teams to create the actual podcast episodes. The teams mostly consist of a producer, director, audio recordist, interviewer, researcher-transcriber, music composer, and editor/mixer. We record wherever we need to capture the story: in offices, airplanes, warehouses, in your home kitchen or in our office with the best mobile audio gear.
Creating a podcast without audience development is like publishing a newspaper and leaving it at the print shop. We help you choose the right tools and resources to ensure your podcast reaches a targeted audience. We define owned, earned, and paid media possibilities, create social content to promote the podcast, and look for partnerships and PR opportunities to create a long-lasting community around the podcast. To keep your KPI’s on track, we set up a reporting system and campaign analysis.
Get to know us a bit better!
Chase Creative is a social storytelling agency for cutting-edge brands.
We use our publishing experience to grow your online communities and to build a strategy towards conversion, from social micro-content to podcasts.