How Bomboclat managed to stay afloat during an uncertain festival year

Client: Bomboclat Festival
 
 

After centuries of Covid hibernation (or so it felt), the world quietly opened up again. The summer of 2021 looked significantly different from that of 2020. Festivals were getting ready to reemerge from their cocoons, often with innovative concepts and limited attendance. Dancehall & Afrobeats festival Bomboclat was one of those festivals making their long-awaited comeback.

Keeping the festival community alive during a pandemic

Monthly results on social media showed that followers were trickling away early this year. Partly because there was no clarity on whether the festival would be able to take place. A festival without an audience doesn’t last long, of course. This meant it was crucial to maintain a certain level of enthusiasm on social media despite the uncertainty that was inherent to this Covid year.

Chase Creative developed a new strategy to keep loyal Bomboclat followers engaged. This was done by means of engaging community posts that played on topicals, positive emotions and a sense of belonging. Through this fluid change in content strategy, Chase succeeded in keeping the community lively. Community management took center stage, and a good dose of adaptability was necessary.

Chase Music Stage and young talent

This summer, the festival could finally take place again. Chase Music was also present again with a healthy dose of young talent. On the one hand there was young talent gracing our Chase Music Stage. The line-up included Eddy Ape, Miss Angel, and Yung Mavu: three already quite established names in the Belgian hip-hop scene. They were accompanied by a bevy of DJs who gave their all to get the crowd hyped up.

On the other hand creative talents could also be found back and front stage. Volunteers, freelancers, interns but also the regular Chase Music team were busy capturing the whole event while ensuring everything ran smoothly. This resulted in a series of photos, Instagram Reels, live Instagram story reporting and an aftermovie.

It doesn’t end after the summer

The collaboration between Chase and DO vzw, the organizers of Bomboclat, continues. On Tuesday, October 19, we held a social media management workshop in their Bruges office. In addition, we continue to build interesting collaborations in other domains. Keep an eye on the socials of DO vzw and Chase Music to stay informed about future projects!