Influencer campaign for The Color Grey
Client: Warner Music
We worked together with Warner Music to create an influencer campaign for The Color Grey, who is a Belgian upcoming MC, producer and songwriter. The goal for this campaign was, first of all, to attract more awareness in the Belgian alternative music scene for this artist. Another goal was to generate listens for his latest single ‘Silence Speaks’.
Our Social Story
We started a campaign consisting of three parts:
- first of all: a vlog by Chuki, one of the social influencers we work with, visiting The Color Grey’s studio
- in addition: three Instagram posts each by two different influencers. The first post was to create awareness, the second one involved a meeting with the Color Grey. The last post was a call to action, so people would listen to the new single ‘Silence Speaks’.
- finally: blogposts and social media posts by Chase
I ain't gotta tell no lies. SILENCE SPEAKS. Dope track by @thecolorgrey ????repeat! Catch him tonight @vkconcerts Support your locals ???????? #antwerp #artist #upcoming #TheColorGrey #SilenceSpeaks #warner #music #track #blogger #lifestyle #friday #weekend #igers #chase #concert pic by @kaatdm #support #shoot #photography #ootd #potd
After this campaign we’ve noticed The Color Grey got featured on all the right festivals. Conclusion: mission “positive-reprofiling-in-the-underground-music-scene” succeeded!
Want to find out what influencer marketing can do for your business? Contact us.