Influencer campaign for Summerfestival

Client: Summerfestival
influencer campaign summerfestival

Together with Belgian electronic music festival ‘Summerfestival 2017’ we created an influencer campaign to involve local influencers in the Belgian festival scene.

The Goal

The main goal of this activating campaign was to draw users to the ticket sale site and to engage festival visitors.

Yoo! Kom ons op ZATERDAG 1 JULI Meet&Greeten op SUMMERFESTIVAL…

Yoo! Kom ons op ZATERDAG 1 JULI Meet&Greeten op SUMMERFESTIVAL 2017 #SF17 #SUMMERFESTIVAL 🔥🔥🎶🌴Link waarop je tickets kan bestellen: DAN! DAAG! Social Media: Twitter: @summerfstvl summerfestival_be

Geplaatst door Kurkdroog op Woensdag 7 juni 2017

Our Social Story

We worked together with six different influencers, four from the Flemish part of Belgium and two from the French part. This campaign consisted of two parts:

  • first of all, the influencers announced on YouTube, Facebook, Instagram and Twitter that they would attend Summerfestival 2017 and made Instagram and Snapchat stories at the festival.
  • in addition, the influencers made time to meet with their fans at the festival. This way, Summerfestival could also use the presence of these influencers in their communication.

The result of this influencer campaign

The 21 resulting posts plus Instagram and Snapchat stories at the festival

  •  reached more than 186.000 people
  •  generated over 2.000 extra clicks on the ticket-buy link

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