Influencer campaign for Summerfestival
Together with Belgian electronic music festival ‘Summerfestival 2017’ we created an influencer campaign to involve local influencers in the Belgian festival scene.
The main goal of this activating campaign was to draw users to the ticket sale site and to engage festival visitors.
Yoo! Kom ons op ZATERDAG 1 JULI Meet&Greeten op SUMMERFESTIVAL 2017 #SF17 #SUMMERFESTIVAL 🔥🔥🎶🌴Link waarop je tickets kan bestellen: http://bit.ly/2q32peqTOT DAN! DAAG! Social Media: Twitter: @summerfstvl https://twitter.com/summerfstvlYoutube: https://www.youtube.com/user/SummerfstvlInstagram: summerfestival_be https://www.instagram.com/summerfestival_beFacebook: https://www.facebook.com/summerfestival
Geplaatst door Kurkdroog op Woensdag 7 juni 2017
Our Social Story
We worked together with six different influencers, four from the Flemish part of Belgium and two from the French part. This campaign consisted of two parts:
- first of all, the influencers announced on YouTube, Facebook, Instagram and Twitter that they would attend Summerfestival 2017 and made Instagram and Snapchat stories at the festival.
- in addition, the influencers made time to meet with their fans at the festival. This way, Summerfestival could also use the presence of these influencers in their communication.
WAHHH it’s finally happening ✨ After a bunch of requests, I am happy to announce that I’ll be hosting my very first MEET & GREET this summer in Antwerp, taking place on the 1st and 2nd of July @ Summerfestival 2017! I invite you and your friends to get your Summerfestival tickets if you want to get lit with me! You’ll find the link to the tickets in my bio. See you there ❤️ #SF17 #SUMMERFESTIVAL
The result of this influencer campaign
The 21 resulting posts plus Instagram and Snapchat stories at the festival
- reached more than 186.000 people
- generated over 2.000 extra clicks on the ticket-buy link
Want to find out what influencer marketing can do for your business? Find out more by booking a free session with one of our experts. Together you will explore the possibilities for your brand!