Social media management for Centrum Ronde Van Vlaanderen
Client: Centrum Ronde Van Vlaanderen
The goal was, first of all, to build an online experience for cycling enthusiasts. In addition, we wanted to increase the engagement of cycling enthusiasts with CRVV their social media channels.
Our Social Story
We started off with an analysis of the existing social media communication of Centrum Ronde Van Vlaanderen. After that we developed different formats adapted to their social channels. We also made a content calendar based on these formats. Next to online social media management we also set up some offline activities. This in order to positively reward community engagement and to further expand the community on social media. All of this was done in close cooperation with the staff of Centrum Ronde Van Vlaanderen.
Thanks to the online and social media management, the Facebook page of Centrum Ronde Van Vlaanderen now reaches over 65.000 people per month.
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Picture by Jennifer Kesteleyn