#stopmetplastic: influencer campaign for National Geographic

Client: National Geographic
 
 

 

The Goal

As a social storytelling agency with a heart for social responsibility, we were happy to create an influencer campaign for National Geographic’s Flemish TV. The goal of the #stopmetplastic campaign was to raise awareness on one of the biggest threats to our oceans and wildlife: plastic pollution.

In June 2018, Chase Creative reached out to influencers to communicate this cause. Flemish-speaking Instagrammers and bloggers such as Carol Lynn, Sofie Engelen, Altaseb Van den Broeck en Inge Moerenhout shared the effects of plastic pollution. They activated their community for the 8 tips and goals set in the campaign.

 

Our Social Story

After initial contact through Instagram, we activated interested creators, explaining the threat of plastic pollution and providing background info. Cooperation was fully based on their goodwill. Next, we engaged them with suggestions on how to minimize their own and their followers’ plastic consumption. For this campaign, there was no set framework. This way, each influencer could reach his/her followers in their own personal way. Selected channels were Instagram Feed, Instagram Stories, Facebook Feed and blog posts.

What’s more, National Geographic collaborated with three Belgian surfing clubs in July and August. They transformed the beach into plastic-free Beach Cinemas and showed Plastic Soup Surfer Merijn Tinga’s documentary “From Source to Sea”. According to Nataly Guns, National Geographic’s Marketing and PR manager, #stopmetplastic wants to “encourage everyone to reduce the amount of plastic waste by no longer using disposable plastic products.” Chase Creative sent down our account manager Dina Boshra and one of our digital creatives Jennifer Kesteleyn to make Instagram Stories, photos and report on the events.

 

The Result

Since our influencers had no set framework and felt connected to the subject, the resulting posts had a strong message and engagement. 19 different social influencers made it possible with this #stopmetplastic campaign to:

  • reach 498,3K people
  • generate 74,7K  views
  • have a total engagement of 8.394 likes, comments, and shares

Want to find out what influencer marketing can do for your business? Contact us.