Make your social media work through social media management
Imagine having a life without social media. Wouldn’t that be weird? As you know, social media has become increasingly important for brands and businesses. Companies need to be consistent and recognisable on their social media channels and that’s where a social media manager comes in. Learn more about the importance, creativity and skills of social media management right here and become familiar with the facts and figures!
What is social media management?
Social media management consists of many different parts. It encompasses everything from creating stories to letting people engage with those stories on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube,… Managing your online content is more than just posting updates to your business pages. A social media manager stimulates the discussion and engagement of your followers. We’re also talking scheduling, understanding your online interactions and stories and adapting the social strategy when necessary.
Why is social media management important?
First of all, your customers want to get to know you and want to see your stories. As there are so many social media platforms, your social media management will have to be adapted to all channels. Before you start creating posts and campaigns, you will have to consider what platforms are best for your business. To choose the right one for your business, it’s good to compare the different platforms. Social media management is closely linked with social storytelling, which will help you to increase your reach. Therefore, here are a couple of reasons why social media management is so important.
Putting new stories online is one thing, the connection with your followers is equally or maybe more important. People need to feel connected, they want to feel like the person on the other side of the screen is like them. The stronger the feeling, the bigger your growth, genuine interest and trust will be.
Managing your social media channels also helps you find new opportunities to increase reach and visibility. If your followers trust you and take part in your stories, there will be a two-way conversation. They will start to participate and share your stories both online and offline. Fostering conversation will also help you decide what your community wants to talk about. Engaging with your community can have a positive impact on your company, reach, sales,…
When you and your community are connected, followers will find each other and will start to talk about the same stories. This creates a community, based on your social media platforms. There will be an ongoing conversation with your community, even in the digital world of nowadays where social interaction is shrinking and people tend to live online. When people feel connected, they will start to engage in one on one conversations.
What are the important steps for social media management?
The process of social media management is different for each social media channel like Facebook, Instagram, Twitter, YouTube, LinkedIn,… These are the four most important steps you need to follow to make your social media management on fleek.
By posting new stories each day, you lose a significant amount of time. You will win a lot of time by combining your posts and schedule them all at once, in one place. This will ensure your social presence is active, even when you’re away. Your community will still be updated and you will have more time to finish your other tasks.
2. CONTENT CREATION
Being a social media manager does include some content creation. It’s not only about managing and monitoring social media accounts. You will need to make stories yourself, from creating a concept, format, script, to recording and editing your rough files.
Engagement is the key to the relationship with your customers and community. People will talk about you and your business, so you need to be sure you listen to them, track them and be sure of your replies. The best recipe for engagement involves the right keywords, hashtags and locations.
Improve your social performance by understanding it. Check out the reports of your posts and campaigns. When you get a report, analytics will give better insights into what is working and what isn’t.
How can I get creative with my social media management?
People won’t engage if your stories only exist of written words. You need to develop creativity in the form of images and video. Some businesses save time by sharing third-party sources on specific topics. The choice of the type of your content depends on understanding what kind of platform you want to use, but also on your audience’s needs. The most important thing is to target your followers.
Creativity is an important component of social media management, think about a specific tone-of-voice and use it consistently. Know that your posts, comments and engagement will mostly be public and visible for everyone who visits your platforms. Being creative isn’t in everyone’s blood, so we gathered some useful and easy ways to act creatively on your social media platforms.
1. CATCH YOUR AUDIENCE
If you get your audience’s attention within the first few seconds, they will stay and check out your content. Every social media platform has its own do’s and don’ts, so make sure you adjust and adapt your stories for every platform. Once you caught the attention of your followers, they will stay and keep scrolling to discover other stories. Make sure to match your story with the field of interests of your target audience. Suddenly, they even will start to share your stories.
2. BE HUMAN
Humans believe other humans. Try to keep your social media management human and loyal, even if you’re communicating as an organisation or brand. If you use authentic elements in your stories, people will show their emotions and sensitivity. Don’t overdo, stay natural. We’re all made of flesh and bones, but you don’t want your community to see you as a weak personality.
3. MAKE SERIES
People love series, not only on Netflix. Make your social media recognisable so people can link it to previous posts. Use a certain theme for multiple videos of blog posts, chose a specific hashtag to pool the same kind of stories. People like routine and consistency, they like to know what to expect in the upcoming weeks or months. If they subscribe once, they end up in some kind of regularity.
What skills do you need to have as a social media manager?
Some people are born with the right talents to become a social media manager. Some people aren’t, so here are some tips and tricks to become better at social media management. When it comes to being a social media manager, consistency is key. You need to be consistent in what you post when you post it and on which channel you post it. Only if you create an editorial calendar or a social media schedule, your stories will be recognisable and your customers will engage more often. The role of a social media manager isn’t for everyone, as he or she monitors everything that happens on your social media channels. A social media manager has to reach new customers and make sure they are in a good mood.
It’s impossible to master all of the necessary skills perfectly. Every company has its own strategy which you need to follow. Ideally, you need to be an online spokesperson for a brand. Be a generalist, not a specialist. You need to have a little knowledge on making plannings, monitoring reactions, copywriting, but also on video- and graphic design skills. When someone comments on your platform, it’s a little chance for you to get closer to achieving long term marketing goals. Every comment is an opportunity to strengthen your values and to improve your customer service.
Next, to that, you need to be part of the target group. You’ll discover how useful it is to know the ins and outs of the community when you’re part of it. When your social media is managed by more than one person, make sure that your tone of voice and aesthetic or brand style is the same every time. This gives your brand a human voice.
Other important aspects of being a social media manager are knowing how to deal with negative reactions, knowing how to plan and schedule posts, developing relationships with your customers, but most importantly: being flexible. If something unexpected pops up, you need to be able to make a quick switch in your plan. Sometimes this means that you’ll have to react as soon as possible, even when you didn’t plan to. On the other hand, if something doesn’t work out the way it should, make sure to have a back-up plan to fall on to.
What is our experience with social media management and what have we learned so far?
If you’re looking to truly break open the potential of a social media campaign, social media management services are the best way to go. The importance of good social media management concerns so many levels. You need to find the right person to fit your brand and build an online experience. Chase Creative has 5+ years of experience in social media management and has dealt with a lot of different cases, such as…
FOX TV BELGIE
Chase Creative is in charge of making stories on all social media channels of FOX TV België. Based on a shared content calendar, we help FOX TV to grow on Facebook, Instagram and YouTube in Belgium. With the purpose to strengthen the online experience and to develop engagement, we help FOX TV to approach the Belgian audience. There is a monthly strategy and content meeting where we make necessary decisions and prepare a calendar to schedule the stories on the different social media channels.
XITE is a Dutch TV channel specialised in offering a personalised music video service. We are taking care of the online social experience in the Belgian market. Our goal is to engage people online and to make online people watch the TV channel. Thanks to our 5-year experience, we can understand young target groups in the Belgian market. In the first month, we already noticed a significant rise in engagement rate and fan growth. One of the most important tasks, in this case, is listening to the community of XITE and working together with them.
Next to FOX TV BE and XITE BE, we already cooperated with Red Bull Bekvechten, Belvue, Zomerfabriek, Kanaal Z, Chase, Centrum Ronde van Vlaanderen for their social media management. Our main goal for these businesses is to build an online experience for their community and to increase the engagement.
Want to know more about our social media management services? Contact us here for more details.